The Drive to Digitization and the Impact on Your Business and Customers:
One of the hottest new buzzwords in today’s business is “Digitization.” Most companies are scrambling to become more digitized and make the necessary workplace transformations. So what exactly is digitization? According to businessdictionary.com, digitization refers to the “conversion of analog information in any form (text, photographs, voice, etc.) to digital form with suitable electronic devices (such as a scanner or specialized computer chips) so that the information can be processed, stored, and transmitted through digital circuits, equipment, and networks.”
Here at RRC, we often refer to digitization as “the connection of people, process, data and things to provide intelligence and actionable insights enabling business outcomes.”
Digitization has been happening all around us for years and we’ve really become quite spoiled. We just expect to have the information we want at our finger tips and have become accustomed to companies making personalized recommendations for us and understanding our online behavior. This personalization is BIG business and is often referred to as “The Internet of Me.” The simpler something appears to be on the front end, the more complex the logic and operations are on the back end. The sheer volumes of data required to make meaningful insights are truly remarkable. This data must be stored somewhere and business processes must be modified to make way for constantly evolving customer needs.
